Staff Reporter:
The government has moved to produce and disseminate promotional content to create a festive and participatory atmosphere ahead of the national election, with plans for a countrywide awareness campaign through an LED Activation Caravan.
Officials said the initiative includes producing TV commercials, video documentaries and other visual materials that will be showcased in 64 districts and 300 upazilas using mobile LED units.
The proposal received in-principle approval at a meeting of the Advisers Council Committee on Economic Affairs and the Advisers Council Committee on Government Purchase at the Secretariat on Tuesday with Finance Adviser Dr Salehuddin Ahmed in the chair.
Speaking to reporters after the meetings, the adviser said the campaign will feature a documentary aimed at encouraging voters to view the election as a celebration and to take part enthusiastically.
He said the documentary’s production will go through a competitive process as it is a professional assignment.
Meeting sources said preparations must begin in the fourth week of November.
Due to limited time, officials said hiring an event management agency through an open tender would not be feasible.
After review, the advisory committee agreed in principle, recommending event management firm Brand Solution Ltd. for the job.
The estimated cost of the project is Tk 25 crore.
Dr Salehuddin declined to share budget details during the briefing, saying it would be inappropriate to disclose figures before the formal procurement process is completed.
