Staff Reporter:
Information and Broadcasting Minister Zahir Uddin Swapon has called for radical moderniza-tion and structural transformation of media-related institutions to properly reflect public aspi-rations and address the challenges of the rapidly changing technological landscape.
“Media institutions must undergo fundamental modernization and structural transformation to reflect public aspirations accurately and meet the challenges of the new era,” he said.
The minister made the remarks while addressing a seminar titled “Media, Public Aspirations and the July Mass Uprising” as the chief guest at the “Monsoon Revolution Auditorium” of the Na-tional Institute of Mass Communication (NIMCo) in the city yesterday.
Highlighting the sweeping impact of digital technology, Swapon said the expansion of the inter-net, digital platforms and smart devices had brought about a historic transformation in society.
He said institutions such as the NIMCo, Bangladesh Television and Bangladesh Betar were estab-lished under structures that predated the era of the internet and smart devices.
“These institutions must deeply understand the changing needs of audiences, the implications of cloud technology and the emerging challenges of the transformed media landscape,” he said.
NIMCo Director General Muhammad Hiruzzaman chaired the seminar.
Member of the Bangladesh Public Service Commission (PSC) Dr. Chowdhury Saima Ferdous and Secretary General of the Bangladesh Federal Union of Journalists (BFUJ) Kader Gani Chow-dhury addressed the event as special guests.
Media researchers, teachers, journalists from different media outlets and senior officials of the ministry attended the seminar.
